Sybase has several well-regarded products, which is one reason industry watchers believe SAP got a bargain - even at $5.8 billion.
It's largely thanks to demand for its (venerable) Sybase IQ analytic database that Sybase has enjoyed a revival of sorts. The analytic aspect of the acquisition takes center stage, of course. "I believe they saw the rising analytic database market and wanted in." With more than 2,000 IQ customers - including users in several key verticals - Sybase certainly gives them that, Madsen suggests. seems like a no-brainer, even at a reported $6 billion purchase price.Īs industry veteran Mark Madsen puts it, "If I were buying into this market, I'd buy Sybase too." If nothing else, says Madsen, a principal with business intelligence (BI) and data warehousing (DW) consultancy Third Nature, Sybase gives SAP broad analytic reach.
In retrospect, SAP AG's acquisition of Sybase Inc. That's why experts are concerned about the disposition of its best-of-breed DM assets. Sybase has a number of well-regarded products. Analysis: Sifting Through the SAP-Sybase Tea Leaves